Demand Gen Engineer
Scales outbound and marketing automation systems with engineering rigor — building data pipelines, sequencing tools, and enrichment workflows.
What is a Demand Gen Engineer?
Scales outbound and marketing automation systems with engineering rigor.
Responsibilities
- Building outbound sequencing and personalization systems
- Managing marketing automation platform infrastructure
- Enrichment data pipeline development and maintenance
- Attribution modeling and campaign analytics
Skills and common titles
Skills: marketing automation, enrichment, sequencing, data pipelines.
Titles: Demand Gen Engineer, Outbound Systems Engineer, Marketing Ops Engineer.
Career path
Marketing Ops / Data Engineer → Demand Gen Engineer → Senior → Head of Marketing Systems
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